Master data drifts the moment you stop watching it.
Every multi-system SAP landscape has the same quiet failure mode: master and transactional data is supposed to stay in sync between the source system and the connected ones, and most of the time it does — until a small process error, a botched transport, or a manual edit silently breaks the contract.
The first sign is usually a downstream blow-up: a price doesn't propagate, a delivery rejects, a finance run reconciles short. By that point you're working backwards through three systems to find a field that's been wrong for two weeks.